About Beyond79
Our Story
A History of Precious Metals Expertise, Ecommerce and Growth
Beyond79's history in online precious metals buying is closely tied to Sell Your Gold and Recycle Platinum, two precious metals brands founded in 2009 and acquired by Beyond79 in 2014.
Sell Your Gold was created to give consumers a convenient alternative to traditional local gold buyers, pawn shops, jewelers, and other in-person selling options. Recycle Platinum was developed as a specialized resource for consumers and businesses looking to sell platinum, including platinum jewelry, industrial platinum, and other platinum-containing materials.
Since acquiring both brands, Beyond79 has invested in the precious metals expertise, technology, secure logistics, professional evaluation, customer experience, and operations required to serve customers across the United States.
Today, Beyond79 owns and operates two focused precious metals brands: its flagship consumer brand, Sell Your Gold, and its specialized platinum brand, Recycle Platinum. Through these brands, Beyond79 provides consumers and businesses with secure, convenient ways to sell gold, silver, platinum, jewelry, coins, bullion, diamonds, luxury watches, industrial platinum, and other specialized platinum materials.
2009 Sell Your Gold & Recycle Platinum Are Founded
Sell Your Gold and Recycle Platinum were founded in 2009 to provide more convenient ways to sell precious metals outside of the traditional local buying experience.
At the time, consumers typically sold gold, jewelry, coins, and other valuables through pawn shops, jewelry stores, coin dealers, and other in-person businesses. Sell Your Gold introduced an online alternative that allowed customers to sell from home while still receiving professional evaluation and access to precious metals expertise.
Recycle Platinum brought that same online model to the specialized platinum market, creating a dedicated option for consumers and businesses selling platinum jewelry, industrial platinum, and other platinum-containing materials.
2014 Beyond79 Acquires Sell Your Gold & Recycle Platinum
In 2014, Beyond79 was established and acquired Sell Your Gold and Recycle Platinum, beginning the next phase of growth for both brands.
Beyond79 viewed online precious metals buying as more than simply moving a traditional transaction onto a website. The company invested in technology, digital marketing, customer service, professional evaluation, secure logistics, and the operational infrastructure required to support customers across the United States.
The goal was straightforward: combine the expertise of an experienced precious metals buyer with the convenience, communication, and technology customers increasingly expected from an online business.
That approach continues to shape how Beyond79 develops and operates Sell Your Gold and Recycle Platinum today.
2014–Present Transforming Online Precious Metals Buying
As Sell Your Gold and Recycle Platinum grew, Beyond79 continued to improve how consumers and businesses could complete transactions that had traditionally taken place face-to-face.
Technology became integrated throughout the experience—from requesting an appraisal kit and tracking a shipment to customer communication, professional evaluation, offers, and payment.
At the same time, Beyond79 continued to strengthen the precious metals expertise, secure logistics, appraisal capabilities, and operating systems needed to handle valuable property remotely.
Together, these capabilities have enabled Sell Your Gold to grow as Beyond79's flagship Online Precious Metals Buyer while supporting Recycle Platinum as a specialized online platinum buyer serving both consumer and industrial platinum markets.
Today Growth Measured in Customer Trust
Beyond79's growth is reflected in the customers who have chosen to do business with our brands.
Today, Sell Your Gold has grown from an emerging online precious metals buyer into a nationwide online gold buyer serving customers across the United States.
Customers Served
Across both brands
Paid to Customers
Customer Reviews
These milestones reflect years of earning customer confidence in a transaction where trust, communication, security, transparency, and professional evaluation matter.
Looking Ahead
The precious metals industry continues to evolve alongside technology and changing customer expectations.
Beyond79 remains focused on improving how consumers and businesses sell precious metals and other valuable assets online while continuing to invest in the expertise, technology, secure operations, and customer experience that support Sell Your Gold and Recycle Platinum.
Our history is rooted in precious metals, and our future is focused on finding better ways to serve the customers and markets in which we operate.